Need for Speed: Shift (occasionally styled as Need for Speed: SHIFT) is the thirteenth installment and second reboot of the long-running racing video game franchise Need for Speed; published by Electronic Arts. It was announced in December 2008 as part of a three-game announcement that includes Need for Speed: Nitro and Need for Speed: World. Shift was developed by Slightly Mad Studios in conjunction with EA Black Box and published by Electronic Arts. In the new franchising model for the series adopted by EA, Shift takes its place focusing on simulation/arcade racing rather than the arcade racing of previous titles in the series. Shift was followed by a sequel, Shift 2: Unleashed, in 2011.